NEW - VPC's Virtual Product Photography vs Traditional Photography
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Creating product visualization imagery for advertising and marketing is very much like a photography studio setup process—the main differences being, that, first, the a 3-D model of your product has to be built before virtual sets, lighting, and rendering can be tackled. Once the model of your product has been created, the options are limitless.
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The above software screen capture is a typical virtual product setup. Much like a product photography session, the product, a 3-D model of a tricycle, is sitting on a seamless background table with lights and reflectors strategically placed around the product while the virtual camera is placed for best angle.
NOTICE THE LIGHTING DETAILS REFLECTING FROM THE 3-D TRICYCLE'S PAINT—PROVIDING DEPTH AND REALISM
HOW IT WORKS